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"one stitch at a time"

Art Direction, styling, Freelance

 

  • Story: 

Back with our ancestor’s essences, “STITCH” was born.

Embracing grandma’s favorite hobby in creating beautiful handmade embroideries to give the fabric a part of her soul, “Stitch”carried this feeling of warmth & coziness in it’s tiny, delicate unique handmade pieces.

Mixing raw natural textile like linen with handmade colorful embroideries fabricate a perfect blend that represents vintage spirit with a modern twist seen in simple cuts , lines & silhouttes combination.

“Stitch” handmade will suit a boho, minimal, genuine girl who’s in love with nature, simplicity, beauty & femininity.

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  • Client: Dina Talha  

  • Challenge:  How to show the small beautiful embroideries on simple designs 

  • Solution: Creating a matching enviroment to suit the raw, natural models

  • Role: Art Direction & Styling

  • Credit : 

       Dina Stitch : Designer

              Photography:  Walid Tawfeek

              Model : Salma Fekry

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Moodboard

©

 Amina Shaher. 

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